Running of the Brides

Every year since 1947, a ritual at Filene's Basement has been running once a year for the chance to find the best bridal gown bargain. Popularly known as Filene's annual Bridal Gown Sale or the "Running of the Brides," some brides are known to have camped out on the night before the sale - who wouldn't if you can get a drastically marked down gown. If you have ever been to one, you would know that it is not for the faint of heart. As they say, come equipped, come prepared, and come with your bridal battle garb and attitude. And, don't come alone.

Watch the video and you'll see what this is all about : Filene's Basement