Sunday, June 11, 2006
Platinum on the cheap - the new platinum?
That platinum engagement or wedding ring may not be all what it's cut out to be. It appears that a new platinum alloy called 585 platinum has caused quite a stir in the jewelry industry. You could call it a battle of pure vs. chemically engineered alloy as jewelry makers and sellers alike are mixed as to what can now be branded and labeled as being platinum. Considering that 585 platinum jewelry consists of 58.5% platinum and traditional platinum is said to have 95% platinum metal, I guess you just have to start approaching the same way as gold as in 24K, 18K, 14K, or 12K. In the end, it is really an oxymoronic label (i.e., 585 platinum). How about mass luxury? Do you see the semblance? What do you think?
Posted by Dahlia's Day at 8:41 PM