Friday, December 16, 2005

Perflebrity - Holiday Gift #1?

A celebrity in a bottle? Lately, more and more celebrities are rushing to come up with their own brand of parfum as wear a celebrity scent is the latest trend. Whether its a Britney Spears fragrance called "Curios", Spirit from Antonio Banderas, or "Lovely" from Sarah Jessica Parker, "Still" by Jennifer Lopez. The list goes on and on and the "perflebrity" race continues. Many people wear perfume for various reasons ranging from its allure to its magical ability to make one feel like a star. But, do consumers really want to "wear" a perfume that embodies the image of a successful icon or celebrity? And with the holiday/Christmas season upon us, do you really want to have a celebrity perfume bottle as a gift?

No comments: